Pridgeon & Clay Styleguide

Design / Print Media

To better implement a standardized use of their corporate image, Pridgeon & Clay had me create a Corporate Visual Identity Guidelines book that outlined the correct and incorrect usage of the company logo, as well as the expectations of how the company should be visually represented across all marketing platforms. The book details logo definitions, logo misuse, fonts, color palettes, PowerPoint templates, sub-brands, stationary, and promotional items.